As there are not only positive changes and recovery but also widespread uncertainties, fears, and lack of confidence, we must be reviving the daily employment dynamism along with recovering our national economy and it needs to incentivize the private sector to recover and sustain. A strategic change is definitely necessary as the pandemic has brought forth a massive paradigm shift. Government, regulators, and concerned people need to come forward to popularize insurance products, services and market access. Technology adoption is contributing to financial services and operations. There is no alternative other than changing the digital environment of the industry in the context of the Covid-19 and this new normal artificial intelligence and operational efficiency have become crucial. It is time for coping up with the new world and learning on the go. Being compassionate and having empathy towards society is the need of time. We emphasize the importance of emotional resilience to fight through these uncertain times keeping in mind the belief that “Every crisis is an opportunity to serve” .



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